We are used to being surprised by the quintessential soft drink brand with incredible advertisements and gifted with great ingenuity. Searching for YouTube I have found this spot that encourages movement as a way of fun and on the contrary shows rest as a synonym of boredom.
In this advertisement they have used the brand's own logo as a module for skateboarding.
And it is that Coca Cola wants to get away from obesity to which society wants to link, and for this it is launching various campaigns encouraging the world population to abandon sedentary lifestyle and promote the movement. And it is that drinking soft drinks does not make you fat, it fattens the passive way of life that we lead. Many hours sitting at our jobs, at home, in the elevator, in the car ...
Although the culprit is not the drink or the food we consume, in this case Coca Cola has somehow taken on the responsibility of awakening those who blame certain companies and multinational fast food and beverage companies for the obesity that we suffer, each one of us.
Get moving and enjoy responsible consumption.
In this spot we can clearly see how passivity is boring and hardly provokes feelings. By taking action, by moving we generate movement around us and produce a contagious effect. It is simple but effective, I have seen it many times, people who do not do sports on a regular basis, you put a bike path on it and they automatically take out the old bike and go out every day, the same happens with those who walk. Is it not possible to walk or ride a bike without that bike path? Many people have to be encouraged to see it clearly or it does not occur to them to do it themselves.
Following this idea, cities should be equipped with more facilities that facilitate mobility and fun in a more natural way.
Everyone can interpret it differently, I am left with the idea that moving is living and not doing it is seeing living.
And you do you think?
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